ow is a research project focused on the transformation of the internet user in relation to labour. It draws from Benjamin Bratton's The Stack definition of user—anything able to interface with another user; whether human, animal, plant, mineral, machinic, algorithmic, etc.—to understand the idea of work in a different way.

To do so, the project sets a scenario where a Universal Basic Income is a prerequisite for a post-work society, undermining the classic idea of work and worker—a process began in the 70s with the rising of the post-fordist figure.

The internet user is, indeed, the latest iteration of a process of full identification between the post-fordist worker and his her job, where intellectual and affective labour are the main means of production and of subject-formation.


In no particular order:


Working on:

  • Soylent: a word-processor with a crowd inside

    A new plugin for MS Word, to inject real people performing some of the commands present in the application: document shortening, proofreading, and human-language macros. From MIT researcher Michael Bernstein. more
  • Network Effect

    A new project by Jonathan Harris and Gregor Hochmuth, which: explores the psychological effect of Internet use on humanity. and builds a sense of FOMO (Fear Of Missing Out), "typical" of the internet culture: Like the Internet itself, the project is effectively endless, containing 10,000 video clips, 10,000 spoken sentences, news, tweets, charts, graphs, lists, and millions of individual data points, all presented in a classically-designed data visualization environment. To see and hear it all would take hours, but the viewing window is limited to around seven minutes (according to the average life expectancy in the viewer’s country), which induces a st... more