ow is a research project focused on the transformation of the internet user in relation to labour. It draws from Benjamin Bratton's The Stack definition of user—anything able to interface with another user; whether human, animal, plant, mineral, machinic, algorithmic, etc.—to understand the idea of work in a different way.

To do so, the project sets a scenario where a Universal Basic Income is a prerequisite for a post-work society, undermining the classic idea of work and worker—a process began in the 70s with the rising of the post-fordist figure.

The internet user is, indeed, the latest iteration of a process of full identification between the post-fordist worker and his her job, where intellectual and affective labour are the main means of production and of subject-formation.


In no particular order:


Working on:

  • (Notes Towards) Speculative Design—Benedict Singleton

    On craft, being crafty, approaching and making design as traps, and mêtis. The link that Plato asserts is that traps of all kinds embody an ‘inauthentic’ attitude to the world: an ignoble, even downright sneaky, evasion of the ‘proper’ effort. (...) any form of hunting ‘in which the strength of beasts is subdued by nets and snares, and not by the victory of a laborious spirit’ is culturally toxic. The chase is an appropriate way to conduct oneself, a sacred pursuit in which formidable skill is coupled with great effort against a worthy opponent. While such trials of strength and fleetness are... more