ow is a research project focused on the transformation of the internet user in relation to labour. It draws from Benjamin Bratton's The Stack definition of user—anything able to interface with another user; whether human, animal, plant, mineral, machinic, algorithmic, etc.—to understand the idea of work in a different way.

To do so, the project sets a scenario where a Universal Basic Income is a prerequisite for a post-work society, undermining the classic idea of work and worker—a process began in the 70s with the rising of the post-fordist figure.

The internet user is, indeed, the latest iteration of a process of full identification between the post-fordist worker and his her job, where intellectual and affective labour are the main means of production and of subject-formation.


In no particular order:


Working on: